Deepfake Distress: Rashmika Mandanna, Katrina Kaif, and Priyanka Chopra Navigate Troubles Amid Rising Concerns

The use of deepfake technology is causing concern following the widespread circulation of a manipulated video featuring actress Rashmika Mandanna on social media. Addressing the issue on Instagram, the actress has ignited worries about the inappropriate use of deepfake technology, particularly in crafting deceptive content involving public figures. Recently, Bollywood star Priyanka Chopra has become the latest target in the realm of deepfake technology.

Impact on Various Celebrities

The problem extends beyond Rashmika Mandanna, as other celebrities like Katrina Kaif, Kajol, and Alia Bhatt have also fallen victim to deepfake scams. The most recent case involves global star Priyanka Chopra. A doctored video, originating from an interview promoting a brand, is circulating online, raising concerns about the potential negative consequences of artificial intelligence.

Priyanka Chopra's Unique Deepfake Scenario

Priyanka Chopra's encounter with deepfake technology stands out due to the preservation of her facial features. However, the deceptive video replaces her voice and lines from the original interview with a fabricated brand promotion. The manipulated content implies that Priyanka is disclosing her annual earnings while endorsing the fake brand.

Understanding Deepfake Technology

Deepfake videos, created using artificial intelligence and machine learning, manipulate existing videos by superimposing or replacing faces and voices. This technology's capacity to generate misleading and fabricated content raises substantial concerns regarding authenticity and truth in visual media. The troubling proliferation of manipulated videos featuring well-known personalities emphasizes the urgent need to address the misuse of deepfake technology.